01International campaign & brand experience
In The Fields Studios
In The Fields Studios
A Tokyo market-entry campaign for a live jewellery client, developed through direct briefing, presentation and feedback.
Real client projectView case study ↗Selected portfolio / 2026Perth, Western Australia
Fashion Marketing
SabrinaSparks
About me
I am a Perth-based fashion marketer with a strong eye for brand identity, campaign concepts and customer behaviour. I enjoy taking a broad brief and giving it a clear direction, then working through the details until the idea feels convincing.
Areas of practice
01Campaign strategy02Creative direction03Consumer insight04Brand experience05Event planning
Selected work
Campaign strategy, brand experience and creative direction.
Each case study presents the brief, my contribution, the decisions behind the work and the finished outputs. In The Fields responds to a live client brief. Every fictional concept is identified clearly.
↗
Real client projectView case study ↗02Social & digital campaign
Bydee
The Bydee Grand Tour
An eight-week destination campaign designed to support product discovery and keep customers engaged across four collection drops.
Fictional concept & pitchView case study ↗03Event planning & brand experience
Swarovski
Swarovski: Frost Yourself
A luxury New York gallery event where guests are styled in Swarovski before exploring crystal tributes to the defining rom-coms of the 2000s.
Fictional concept & pitchView case study ↗04Consumer psychology & campaign strategy
Glossier
Glossier Campaign Tactics
A consumer psychology case study that developed practical ideas for loyalty, personalised discovery and experiential retail.
Fictional concept & pitchView case study ↗05Project management & event strategy
FutureForm Events
Sustainable Futures Runway
A sponsor-facing runway concept supported by a defined scope, budget, schedule, risk plan and approval process.
Fictional concept & pitchView case study ↗Professional profile
How I approach fashion marketing and campaign work.
I am a Perth-based fashion marketer interested in the point where creative direction, customer behaviour and commercial decisions meet. I enjoy turning a broad ambition into a campaign with a clear idea, coherent touchpoints and a realistic path to delivery.
I pay close attention to how a brand already speaks and what its customer expects. I will ask another question, notice the inconsistency and keep refining until every element earns its place.
I contribute ideas confidently, listen properly and take feedback seriously. Customer and community-facing experience has also made me perceptive about people, adaptable when priorities change and comfortable communicating across different audiences.
What I bring to a brand
Five qualities that shape how I approach the idea, the customer and the standard of the finished work.
Brand instinct
I pay attention to the visual language, tone and customer expectations that make a brand recognisable, then develop ideas that feel credible within that world.
Original thinking
I look for a specific campaign hook with enough substance to shape the message, customer journey and execution across every touchpoint.
Customer understanding
I consider how people discover an idea, what earns their attention and what will help them feel confident enough to engage or purchase.
Collaborative confidence
I contribute ideas clearly, listen properly and respond to feedback with maturity while staying accountable for my part of the work.
Ownership & follow-through
I notice inconsistencies, stay close to the detail and keep refining until the work is coherent, considered and ready to represent the brand.